Lauren brings more than two decades of team and brand building experience to bear in her work helping individuals, teams and organizations achieve their goals. Her expertise spans industries, from hospitality to healthcare, and organizations, from large, complex multinationals to more nimble upstarts.
Most recently, Lauren served as Chief Brand Officer for BCW, a top-three global communications firm, where she helped the organization articulate and activate the corporate brand strategy and employer brand, galvanizing more than 4,000 employees around a collective ambition. Prior to BCW, Lauren was a Principal at boutique strategic consulting firm Batten & Co. There she developed purpose-driven brand strategies working closely with executive leadership at Johnson & Johnson, Tiffany & Co. and Bluebird Bio, among other leading companies.
Prior to Batten, Lauren held leadership roles at globally recognized advertising agencies Wieden+Kennedy, BBDO and gyro, partnering with clients from Delta Air Lines to Aramark and Lincoln Financial Group. Lauren launched her career with one of the admired brands in the restaurant industry, The Union Square Hospitality Group, where she got her first taste of what great leadership, a purpose-driven culture and a supportive learning environment can unleash.
With a passionate belief that unlocking individual potential is the key to collective success, Lauren supports leaders and helps them nurture their own high-performance, high-growth teams. She approaches every challenge with a multidisciplinary perspective, deep sensitivity and voracious curiosity.
