Our craft is rooted in the understanding that the nature of phenomena (the clients’ world) cannot be separated from the perceiver(s). 

Historically, a craft, especially during the Renaissance, was the way talented people created something of value for others.  None of these value creations were copies of one another; they were all unique and created especially for specific others who had sponsored the craftsman.  In executing their craft, the artisans would employ years of hard won knowledge and skill in service to a specific “emergent” outcome.  They would also form guilds in which apprentices over years of practical experience, would themselves become masters.

We strive to work with our clients to co-create singular solutions to problems and/or opportunities they perceive.  These problems/opportunities are always embedded in the client “system” that at its heart is an interpretation of reality created and negotiated in and among people.  At Exetor, we open ourselves to learning the client’s world, their “language and metaphors-in-use”, how they create and sustain their perceptions of the problem/opportunity, how they understand the challenges and barriers to success, and how they interact with one another in systemic ways that have greater impact than any individual mindset or behavior.  

While learning we are also, simultaneously, intervening to help the client.  We diagnose how the clients, in their interpretations and interactions, shape their beliefs about the opportunities or the barriers they face; we then help to illuminate choices for re-interpreting their sense of possibility or frustration, and offer ways for the client to change by enacting new choices, thus allowing a problem to be solved, an opportunity to be captured, a system to evolve and people to maximize their potential.  Although we are fact-based, the facts we rely on and mirror to the client are facts about themselves in their total situation.